Curriculum Vitae
This is a current CV (June 2016). Please click on the icon below to download.
| Marissa Sharif CV |
Education
UCLA Anderson School of Management
Ph.D. Management (Marketing), Expected June 2017
Ph.D. Management (Marketing), Expected June 2017
- Dissertation: “The Emergency Reserve: Benefits of Providing Slack with a Cost”
- Committee: Suzanne B. Shu (Chair), Daniel M. Oppenheimer, Stephen A. Spiller, Katherine L. Milkman (Wharton School of the University of Pennsylvania)
University of California, Los Angeles
Bachelor of Science in Psychobiology, 2012 (Cum Laude)
Bachelor of Science in Psychobiology, 2012 (Cum Laude)
Research Interests
Consumer Behavior; Judgment and Decision-Making; Motivation; Memory
Publications
Sharif, Marissa A. and Daniel M. Oppenheimer, “The Effect of Relative Encoding on Memory-Based Judgments”, Psychological Science, forthcoming.
Sharif, Marissa A. and Suzanne B. Shu, “Greater Preference and Persistence Through Goals with Emergency Reserves, or Slack with a Cost”, Journal of Marketing Research, forthcoming.
Sharif, Marissa A. and Suzanne B. Shu, “Greater Preference and Persistence Through Goals with Emergency Reserves, or Slack with a Cost”, Journal of Marketing Research, forthcoming.
Manuscripts Under Review
Sharif, Marissa A. and Daniel M. Oppenheimer, “Manipulating Judgments by Manipulating Memory: The Effect of Retrieval-Induced Forgetting on Numerical Estimates”, Organizational Behavior and Human Decision Processes, under 1st round review.
Shu, Suzanne B. and Marissa A. Sharif, “Occasion Matching of Indulgences”, Journal of Marketing Behavior, under 1st round review.
Shu, Suzanne B. and Marissa A. Sharif, “Occasion Matching of Indulgences”, Journal of Marketing Behavior, under 1st round review.
Working Papers
Sharif, Marissa A. and Suzanne B. Shu, “Designing More Effective Goals with Emergency Reserves: A Field Experiment.”
Sharif, Marissa A. and Stephen A. Spiller, “Separating the Wheat from the Chaff: Indecisiveness Moderates the Influence of Non-Focal Alternatives on Choice.”
Sharif, Marissa A. and Stephen A. Spiller, “Separating the Wheat from the Chaff: Indecisiveness Moderates the Influence of Non-Focal Alternatives on Choice.”
Selected Work in Progress
Salient Categories in Relative Encoding on Memory-Based Judgments. With Daniel M. Oppenheimer
State-Dependent Memory Leads to Biased Judgments. With Daniel M. Oppenheimer
Unconventional Choices in Large Assortments. With Elizabeth C. Webb.
State-Dependent Memory Leads to Biased Judgments. With Daniel M. Oppenheimer
Unconventional Choices in Large Assortments. With Elizabeth C. Webb.
Peer-Reviewed Conference Presentations
Sharif, Marissa A. and Elizabeth C. Webb* (2016), “The Role of Choice Set size on Consumers’ Preference for Unique Goods,” Talk accepted at Association for Consumer Research, Berlin, Germany.
Sharif, Marissa A. and Daniel M. Oppenheimer* (2016), “The Effect of Relative Encoding on Memory-Based Judgments,” Talk presented at Behavioral Decision Research in Management, Toronto, CA.
Sharif, Marissa A.* and Suzanne B. Shu (2016), “Emergency Reserves: The Benefits of Providing Slack with a Cost,” Talk presented at Society for Consumer Psychology, St. Pete Beach, FL.
Sharif, Marissa A.* and Stephen A. Spiller (2016), “Indecisive Consumers and Sensitivity to Outside Options,” Talk presented at Society for Consumer Psychology, St. Pete Beach, FL.
Sharif, Marissa A.* and Suzanne B. Shu (2016), “Preference for the Emergency Reserve,” Poster presented at Society for Judgment and Decision Making, Chicago, IL.
Sharif, Marissa A.* and Daniel M. Oppenheimer (2015), “The Effect of Retrieval on Judgments Depends on the Strength of the Category Association,” Talk presented at Society for Judgment and Decision Making, Long Beach, CA.
Sharif, Marissa A. and Suzanne B. Shu* (2014), “The Effect of an Emergency Reserve on Goal Performance,” Talk presented at Society for Judgment and Decision Making, Long Beach, CA.
Sharif, Marissa A.* and Stephen A. Spiller (2014), “Indecisive Consumers and Opportunity Cost Consideration,” Talk presented at Association of Consumer Research, Baltimore, MD.
Sharif, Marissa A.* and Suzanne B. Shu (2014), “The Effect of an Emergency Reserve on Goal Performance,” Talk presented at Association of Consumer Research, Baltimore, MD.
Sharif, Marissa A.* and Suzanne B. Shu (2014), “The Effect of an Emergency Reserve on Goal Performance,” Talk presented at Behavioral Decision Research in Management, London, UK.
Sharif, Marissa A.* and Suzanne B. Shu (2013), “The Effect of an Emergency Reserve on Self-Control Performance,” Poster pesented at Society for Judgment and Decision Making, Toronto, Canada.
Sharif, Marissa A. and Daniel M. Oppenheimer* (2016), “The Effect of Relative Encoding on Memory-Based Judgments,” Talk presented at Behavioral Decision Research in Management, Toronto, CA.
Sharif, Marissa A.* and Suzanne B. Shu (2016), “Emergency Reserves: The Benefits of Providing Slack with a Cost,” Talk presented at Society for Consumer Psychology, St. Pete Beach, FL.
Sharif, Marissa A.* and Stephen A. Spiller (2016), “Indecisive Consumers and Sensitivity to Outside Options,” Talk presented at Society for Consumer Psychology, St. Pete Beach, FL.
Sharif, Marissa A.* and Suzanne B. Shu (2016), “Preference for the Emergency Reserve,” Poster presented at Society for Judgment and Decision Making, Chicago, IL.
Sharif, Marissa A.* and Daniel M. Oppenheimer (2015), “The Effect of Retrieval on Judgments Depends on the Strength of the Category Association,” Talk presented at Society for Judgment and Decision Making, Long Beach, CA.
Sharif, Marissa A. and Suzanne B. Shu* (2014), “The Effect of an Emergency Reserve on Goal Performance,” Talk presented at Society for Judgment and Decision Making, Long Beach, CA.
Sharif, Marissa A.* and Stephen A. Spiller (2014), “Indecisive Consumers and Opportunity Cost Consideration,” Talk presented at Association of Consumer Research, Baltimore, MD.
Sharif, Marissa A.* and Suzanne B. Shu (2014), “The Effect of an Emergency Reserve on Goal Performance,” Talk presented at Association of Consumer Research, Baltimore, MD.
Sharif, Marissa A.* and Suzanne B. Shu (2014), “The Effect of an Emergency Reserve on Goal Performance,” Talk presented at Behavioral Decision Research in Management, London, UK.
Sharif, Marissa A.* and Suzanne B. Shu (2013), “The Effect of an Emergency Reserve on Self-Control Performance,” Poster pesented at Society for Judgment and Decision Making, Toronto, Canada.
Teaching
Teaching Assistant
Consumer Behavior Spring 2014/Winter 2016
One-to-One Marketing Fall 2014
Market Research Winter 2015
Advertising and Marketing Communications Winter 2016
Consumer Behavior Spring 2014/Winter 2016
One-to-One Marketing Fall 2014
Market Research Winter 2015
Advertising and Marketing Communications Winter 2016
Honors
UCLA Graduate Division Dissertation Year Fellowship, 2016-2017
AMA Sheth Foundation Doctoral Consortium Fellow, 2016
UCLA Anderson Dean’s Award, 2014-Present
UCLA Anderson Summer Doctoral Fellowship,2013-Present
UCLA Anderson Doctoral Fellowship,2012-Present
Undergraduate Research Scholars Program Scholarship, 2011-2012
Irving and Jean Stone Honors Program Research Stipend, 2011
The Rose Gilbert Honors Scholars Program Scholarship, 2011
Valedictorian of Upland High School (of 768 students), 2008
AMA Sheth Foundation Doctoral Consortium Fellow, 2016
UCLA Anderson Dean’s Award, 2014-Present
UCLA Anderson Summer Doctoral Fellowship,2013-Present
UCLA Anderson Doctoral Fellowship,2012-Present
Undergraduate Research Scholars Program Scholarship, 2011-2012
Irving and Jean Stone Honors Program Research Stipend, 2011
The Rose Gilbert Honors Scholars Program Scholarship, 2011
Valedictorian of Upland High School (of 768 students), 2008
Professional Affiliations
Society for Judgment and Decision Making
Association for Consumer Research
Society for Consumer Psychology
Association for Consumer Research
Society for Consumer Psychology
